'Coaching' is a term that is bandied about a lot, lately.
While the term has undoubtedly evolved from the world of sports, and has since taken on learnings from business, leadership and psychology, it seems to have become an umbrella term for everything even remotely related to helping people be better versions of themselves. Yes, coaching is 'en vogue', coaching is 'sexy' and everyone wants it, everyone does it.
But consumer be aware, a coach may not be a coach, and coaching is not always what it seems. Sometimes "coaching" is mentoring, consulting or training in disguise. A woolly sheep in a supremely sexy wolfskin so to speak. And if that is what meets your needs, great. Coaching, however, is a very specific methodology concerned with supporting and challenging clients toward enacting change, growth and reaching goals. It is not mentoring, nor consulting, and it sure ain't counselling.
So if you are looking for a qualified coach, make sure to ask some questions upfront: What are her credentials? What is his experience? What sort of service can she provide? Can they give you references? Do they work according to a code of conduct and ethical guidelines? You may also want to know what approach she takes and what coaching models he uses. Where is the evidence for how she works? For more information you can check out www.coachfederation.org or http://sydney.edu.au/science/psychology/coach/
Granted, there are suppliers who deliver top service in more than one of these areas. So, again, choose whatever and whoever floats your boat! As long as you know what you are getting:)